By Abi Curran
Dani Gibson believes the cricketing superstars of tomorrow can be inspired when the sport is made accessible to all.
The 23-year-old England ace called on more families to utilise cricket as a way of keeping active, whether recreationally or pursuing it further competitively.
Gibson attended a Crick-Fit session at Goodmayes Park in Ilford, a non-turf pitch installed in 2023 as part of KP Snacks’ commitment to installing and refurbishing 100 pitches over the next three years, focussing on cities and urban areas.
Through their Everyone In campaign, KP Snacks are on a mission to inspire and enable more families and communities to get active through cricket and create more opportunities for people to have a healthier lifestyle through the sport.
Gibson said: “It’s a good way to get involved with the kids, it’s been fantastic and a good afternoon for all of us players.
“It’s super important to keep promoting cricket and getting people to stay active through the sport.
“It’s become so much more accessible in the past couple of years and The Hundred tournament has really helped that.
“We’re going to keep promoting it hopefully and get more families involved.
“We’d just like to encourage as many people to play as possible, it’s good to bring the whole family along.
“One of the young people here today may go on to be a super cricketer so it’s exciting to get more and more people involved in the sport.”
The initiative will have a significant impact on local communities, offering greater access to sport for more people.
It reflects KP Snacks’ commitment to investing in local communities to promote healthier lifestyles by facilitating access to sports and encouraging families to become more physically active.
Last year, 36 pitches went live and there are a further 35 pitches being installed this summer across the country across Bristol, Liverpool, Newcastle, and Wigan.
KP Snacks marketing manager Emma Smith said: “As the Official Team Partner of The Hundred, we are on a mission to inspire and enable more families and communities to get active and involved with cricket.
“We hope these pitches will create new opportunities for local communities to access high-quality cricket facilities in park and recreation grounds and become active through the sport of cricket.
“Today we wanted to show how fun cricket by creating a cricket-themed workout using exercises based on common movements in cricket as an introduction to some of the skills required to play the sport.”
KP Snacks is the Official Team Partner of The Hundred. Through their Everyone In campaign, they are on a mission to inspire and enable more families & communities to get more active through cricket and create more opportunities for people to get involved and have a healthier lifestyle through the sport. To find your nearest pitch, head to www.everyonein.co.uk
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